This is Not Just Any Food

A series of six light boxes holding photographs of tempting plates of food that include meat sculpted in stone and plasticine. These consider the falsity of advertising and how our understanding of objects become skewed by imaged representation; the meal you prepare at home never quite as good as the picture on the Marks and Spencers ad. I worked with a chef who created a menu specifically for my sculpted meat and we lived this process of falsification together by using the same preparation tricks as a food photographer to make often raw and inedible food look enticing and desirable.

Part of an investigation considering consumer urges and the manipulations employed by the food industry.

 

This Is Not Just Any Food
Duratran transparencies
in bespoke aluminium light boxes
45cm (w) x 30cm (h) x 5cm (d)
2012

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